What it is, for whom and why ?

The "CCC" intends to gather on one page all the ingredients you need for a team to sucessfully co-create together. Managers, animators and facilitators can use this tool to diagnose their team and its environment regarding their ability to foster collaborative creativity.

How to use it ?

Each aspect in the CCC influences your chances of success on a collaboratively creative effort. There are no answers in the CCC, it is meant to start a reflection about a particular aspect of Collaborative Creativity. 

How was it done ?

Many hours of international and collaborative research have been put into the creation of the canvas. It included literature review, experts opinion surveys and finally a practitioner survey in the context of Martin's PhD research. DeepCo have successfully used the canvas since 2015 to diagnose all kinds organisations. It works!

Explainig the Canvas

The Canvas shows

  • an individual,
  • a group gathered around a spiral,
  • a toolbox,
  • all under an open protective envelope.

These are 4 aspects that require special attention, which we discuss in turn.

We will start with the group around the spiral. They represent a diverse group around a common goal, in constant evolution. Without a common goal, there is no team. We must ensure that everyone is committed to this common goal, and that the different individual objectives are aligned with it. The common goal is an expression of the group's best potential, of what it wants to have as an impact in its environment. This is the "raison d'être" for the group. The spiral connotes the idea that the common goal is not definitively fixed, but evolves at the whim of the group, and the changing environment. Finally, without diversity, there is no wealth. However, one must ensure that the level of diversity is in line with the group's maturity in terms of co-creation - too much diversity can undermine the group's ability to deliver anything, too little diversity diminishes the richness of co-creation.

The individual then, is also represented as having 4 important components. If in classical groups one mainly uses one's brain, here we insist on the importance of a combination of the latter with the heart, the guts, and the legs. The human who contributes to a truly co-creative group is accepted in its entirety, and relies on his deep intrinsic motivation, as well as on his feelings, his genuine emotions, trying to provide pleasure. Finally, we highlight his ability to act, to try, to be wrong, and to start again (hence the legs forming an iterative pattern).

The individuals act according to values and beliefs, to the extent their skills allow. When shared, values and beliefs form a culture. When people are skilled enough to be aligned with this culture, behaviours can be really adequate. Co-creative teams will always seek to balance the following :

  • Listening and Assertiveness
  • Leadership and Followship
  • Trust and Relatedness
  • Freedom and Responsibility

The open envelope complements these values: it symbolizes the existence of a secure and open place where this can take place. The benevolence of each is guaranteed, it offers a framework to hang on, but remains open.

Finally, tools and processes are available to the team. To make decisions together (consensus, consent, compromise, trust?), To resolve conflicts (Nonviolent Communication, etc.), to create (collaborative creativity methods), to share (from physical spaces of co-creation to 'Knowledge Management tools via synchronous and asynchronous communication tools), and finally to live, evolve (tools of user-friendliness, change ...).

So here is a kind of menu, which awaits the ones who wants to build a team that maximizes the contributions of each, and allows everyone to maximize the contribution of the group to grow. Nothing is said yet about how to succeed in this challenge ... That's another story, that we can't wait to live with you !


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